Variety Names Aimie Atkinson Celebrity Ambassador

5th September 2020

Variety, the Children’s Charity, has announced that the star of the West End musical Pretty Woman, Aimie Atkinson is to be a Celebrity Ambassador for the Charity.  She will be officially appointed to the role when the Covid-19 crisis has passed, and life is back to normal.  Aimie is pleased and proud to join the incredible array of stars from the world of entertainment who are Variety Celebrity Ambassadors, and will do everything she can to promote the charity, helping sick, disabled and disadvantaged children.  Chief Barker, Dilly Williamson, together with Celebrity Chair, Malcolm Brenner, and Celebrity Manager, Caroline Monk, are thrilled to welcome Aimie to the Variety Family.
Aimie Atkinson is a stage actress and singer, with previous starring roles in SIX The Musical and The Heights.  She is now appearing in Pretty Woman alongside Danny Mac, which has had to close because of the pandemic.
The Charity has launched an I Love Variety face mask which Aimie has agreed to model, and can be purchased from .  The funds raised from the masks will help thousands of sick, disabled, and disadvantaged children who are supported by Variety.
The Pretty Woman star joins a long line of illustrious celebrities who have supported Variety since its inception.  The Charity has its roots in the showbiz industry, and Sir Michael Caine, Dame Barbara Windsor, Sir Cliff Richard, Dame Judi Dench, Dame Joan Collins, and Brian May CBE, are some of the many stars who have pledged their backing in previous years, and helped towards Variety’s rich entertainment heritage.
Variety was launched in the United States in 1928, and now operates in 13 countries across the world, helping children at the local community level.  Since setting up its UK division in 1949, the Charity has raised over £200 million, and has supported more than 800,000 sick, disabled or disadvantaged children and young people, facilitating positive experiences through a wide range of programmes and initiatives.  More information about Variety, the Children’s Charity, can be found at .

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