Breast Cancer Now, the comprehensive breast cancer charity, invited 300 influential guests to its 25th annual Pink Ribbon Ball at London’s Sheraton Park Lane Hotel in Mayfair, hosted by Jacquie Beltrao. 

Champagne flowed at the reception, and guests included Jackie St Clair, Michelle Heaton, and Matt Evers.  The 1981 Eurovision winners Bucks Fizz, now reformed as The Fizz, drew guests to the dance floor.  Breast Cancer Now is focussed on its world-class research and life-saving care, aiming for all breast cancer sufferers to survive and live well by 2050.  

The Park Lane Hotel's iconic Grade II listed ballroom entrance hall ceiling suffered a catastrophic collapse in March, in the middle of a wedding.  Aficionados of the hotel look forward to the completion of the repairs and refurbishment in the near future.  Fortunately, the ballroom has been unaffected, and the Pink Ribbon Ball was able to take place in the beautiful art deco environment.  The evening proved a great success.